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Privacy Policy

Last Updated: June 1, 2023

Table of Contents

  1. Introduction
  2. Information We Collect
  3. How We Use Your Information
  4. Information Sharing and Disclosure
  5. Data Retention
  6. Your Rights
  7. Cookies and Similar Technologies
  8. Security
  9. International Data Transfers
  10. Children's Privacy
  11. Changes to This Privacy Policy
  12. Contact Us

1. Introduction

PureFlow Ltd ("PureFlow," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

We adhere to the principles of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By accessing or using our services, you acknowledge that you have read and understand this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Place an order for our water delivery services
  • Subscribe to our newsletter
  • Complete forms or surveys
  • Contact our customer service
  • Participate in promotions or contests

This information may include:

  • Contact information (name, email address, phone number, delivery address)
  • Billing information (payment method details, billing address)
  • Account credentials
  • Delivery preferences
  • Feedback and correspondence

2.2 Information We Collect Automatically

When you visit our website or use our services, we may automatically collect certain information, including:

  • Device information (device type, operating system, browser type)
  • Usage information (pages visited, time spent on pages, links clicked)
  • IP address and location information
  • Cookies and similar tracking technologies (see our Cookie Policy for more details)

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, maintain, and improve our services
  • Process and fulfill your orders
  • Manage your account and provide customer support
  • Send transactional messages and service updates
  • Send marketing communications (with your consent)
  • Personalize your experience
  • Analyze website performance and user behavior
  • Protect against fraud and unauthorized transactions
  • Comply with legal obligations

We process your personal information based on one or more of the following legal grounds:

  • To perform our contract with you
  • To comply with legal obligations
  • For our legitimate business interests
  • With your consent (which you can withdraw at any time)

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, delivery logistics, data analysis, email delivery, hosting, customer service, and marketing assistance.

4.2 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

4.5 Protection of Rights

We may disclose your information to protect the rights, property, or safety of PureFlow, our customers, or others.

5. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

6. Your Rights

Under UK data protection laws, you have certain rights regarding your personal information, including:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.
  • Right to Rectification: You have the right to request that we correct inaccurate or incomplete information about you.
  • Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal information.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
  • Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
  • Right to Object: You have the right to object to our processing of your personal information based on our legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

If you are not satisfied with how we have handled your request or complaint, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection authority.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and use information about you and your device. For more information about how we use these technologies and how you can control them, please see our Cookie Policy.

8. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information to other countries, we will take appropriate safeguards to ensure that your personal information receives an adequate level of protection in the countries to which it is transferred.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly delete that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PureFlow Ltd
123 Water Lane
London, EC1A 1BB
United Kingdom

Email: [email protected]
Phone: +44 20 7123 4567

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Delivering pure, refreshing water to homes and businesses across Great Britain since 2010.

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